Twitter’s rebranding to X has been met with mixed reactions from users. While the app has seen a 20% increase in installs and 4% user growth since the rebrand, there has also been a 7% drop in time spent and 6% drop in daily sessions
Some users have expressed their dissatisfaction with the rebrand on the Apple App Store, with many giving the app a 1-star rating. Common complaints include the removal of the Twitter bird logo, the new name, and the overall changes to the app’s design.
Despite the negative reviews, Twitter CEO Elon Musk has said that the app is still growing. He has also pointed to the fact that the number of monthly users has reached an all-time high this year.
It remains to be seen whether the rebranding will be successful in the long term. However, the early signs suggest that it has been met with mixed reactions from users.