Apple continued its reign in the smartphone market in 2024, emerging as the top global smartphone vendor. According to the latest Canalys sell-in estimates, Apple secured seven out of the top ten spots in global smartphone shipments, with the iPhone 15 leading the rankings.
Apple and Samsung Dominate the Top 10 Smartphones of 2024
Apple’s iPhone models dominated the best-selling smartphones of 2024, while Samsung was the only other brand to make the top-ten list. The Galaxy A15, Galaxy A15 5G, and Galaxy S24 Ultra were the South Korean giant’s representatives in the rankings.
Most Shipped Smartphones of 2024 – Key Figures
- The iPhone 15 accounted for approximately 3% of the 1.22 billion smartphones shipped globally in 2024, translating to an estimated 36.6 million units.
- The iPhone 16 Pro Max and iPhone 15 Pro Max followed in second and third place, respectively.
- Samsung’s Galaxy A15 secured fourth place, making it the highest-ranked Android device.
- Other high-performing Apple models included the iPhone 16 Pro, iPhone 15 Pro, and iPhone 16.
- Samsung’s Galaxy A15 5G and Galaxy S24 Ultra took eighth and ninth place, respectively.
- The iPhone 13, despite being three years old, retained its popularity, securing the tenth spot with 1.5% of global smartphone shipments (18.3 million units).
Apple’s Continued Market Dominance
With its latest models leading global sales, Apple remains the most dominant smartphone brand in 2024. Meanwhile, Samsung’s budget-friendly Galaxy A-series and its flagship S24 Ultra helped the brand stay competitive in the rankings.
As the iPhone 16 lineup launch nears, it will be interesting to see how Apple sustains its market leadership in 2025. Stay tuned for more insights on global smartphone trends!