Apple unveils the iPhone 17 Series!

An image announcing the new iPhone 17 Series. Two phones are shown on a circular, futuristic stage against a dark background. On the left is an orange iPhone with three camera lenses, and on the right is a white iPhone, also with three lenses. A third, partially obscured phone is shown in profile between the two, highlighting its thin design. Large, glowing white numbers "1" and "7" frame the phones. The text at the top reads "THE ALL NEW iPhone," and a yellow banner at the bottom says, "Apple unveils the iPhone 17 Series!" The Unbox Diaries logo is in the top right, and social media handles are listed at the very bottom.

Apple has officially launched its highly anticipated iPhone 17 series at the annual "Awe Dropping" event on September 9, 2025.

Apple has officially launched its highly anticipated iPhone 17 series at the annual “Awe Dropping” event on September 9, 2025. The new lineup includes four models: the iPhone 17, the ultra-slim iPhone 17 Air, the iPhone 17 Pro, and the top-of-the-line iPhone 17 Pro Max. The series introduces major design, camera, and performance upgrades, accompanied by the latest iOS 26 and Apple Intelligence features.

An image displaying three new iPhone models from the iPhone 17 Series against a black background. From left to right: The iPhone 17 in a purple color with two camera lenses. The text below it says "From $799." The iPhone Air in a light blue color with a single camera lens. The text below it says "From $999." The iPhone 17 Pro in an orange color, with two phones shown to highlight their sizes. Both have a triple-lens camera system. The text below it says "From $1099." A simple label at the bottom reads "iPhone 17 Series."
iPhone 17 Series

Here is a breakdown of the new iPhone 17 series:

iPhone 17 and iPhone 17 Air

An image displaying two new iPhone models side-by-side. On the left is the iPhone 17 in a light green color, shown from a slight angle to reveal its front with a pill-shaped cutout and its back with a dual-camera system. Its screen shows a wallpaper with a green floral or leaf pattern. On the right is the iPhone 17 Air in a light blue-gray color, shown from the back, featuring a single camera lens.
iPhone 17
An image displaying two new iPhone models side-by-side. On the left is the iPhone 17 in a light green color, shown from a slight angle to reveal its front with a pill-shaped cutout and its back with a dual-camera system. Its screen shows a wallpaper with a green floral or leaf pattern. On the right is the iPhone 17 Air in a light blue-gray color, shown from the back, featuring a single camera lens.
iPhone 17 Air
  • Models and Pricing: The iPhone 17 starts at a price of ₱57,990, while the new iPhone 17 Air, which replaces the iPhone 17 Plus, starts at ₱72,990.
iPhone 17 Air.
  • Design: The iPhone 17 Air is Apple’s thinnest phone to date, with a remarkable 5.5mm profile.
  • Performance: Both models are powered by the new A19 chip, providing enhanced performance and on-device AI capabilities for the new Apple Intelligence features.
120 Hertz iPhone.
  • Display: Both the iPhone 17 (6.3-inch) and iPhone 17 Air (6.6-inch) now feature a ProMotion 120Hz display, a significant upgrade that brings smoother scrolling and animations to the standard models.
  • Cameras: The iPhone 17 features a dual rear camera system with a 48MP main sensor and a 12MP ultrawide lens. The iPhone 17 Air has a single 48MP rear camera. Both models have an upgraded 24MP front-facing camera.

iPhone 17 Pro and iPhone 17 Pro Max

An image of a high-quality render of an orange smartphone with a triple-lens camera system on the back, and the Apple logo. The front of the phone is also shown, featuring a pill-shaped cutout at the top and a dynamic, glowing orange and black abstract design on the screen. The phone is set against a solid black background.
iPhone 17 Pro
  • Models and Pricing: The iPhone 17 Pro starts at ₱79,990 and the iPhone 17 Pro Max starts at ₱86,990. Both Pro models now have a base storage of 256GB.
Iphone 17 Pro design.
  • Design: Apple has returned to a lighter aluminum unibody design for the Pro series to improve heat dissipation. They also introduce a redesigned horizontal camera bar on the back. New colors include Cosmic Orange and Deep Blue.
A19 Pro chip.
  • Performance: Both devices run on the new A19 Pro chip, which includes a vapor chamber for advanced thermal management.
  • Display: The iPhone 17 Pro features a 6.3-inch display, while the iPhone 17 Pro Max has an even larger 6.9-inch screen.
iPhone 17 Pro camera.
  • Cameras: The Pro models feature an all-new triple-camera system, with all three rear cameras: the wide, ultrawide, and telephoto, now boasting 48MP sensors. The telephoto lens offers an impressive 8x optical zoom. The front camera is also upgraded to 24MP. The phones support advanced video features like ProRes RAW and 8K video recording.

Software and Ecosystem

All new iPhone 17 models come with iOS 26, which features a new “Liquid Glass” user interface and introduces Apple Intelligence, a suite of on-device AI features that enhance writing, image creation, and live translation.

An image showcasing the different color options for the iPhone 17. Four phones are lined up side-by-side against a black background. From left to right, the phones are in a light purple, a light blue, a light gray/silver, and a light green. The purple and blue phones are shown from the back, displaying their dual-camera systems and the Apple logo. The gray/silver and green phones are shown from the front, revealing a pill-shaped cutout at the top of their screens and a wallpaper featuring a symmetrical, abstract floral or leaf design. A label at the bottom reads "iPhone 17 color options."
iPhone 17 color options

Philippine Availability

The iPhone 17 series will become officially available in the Philippines starting in late September 2025. While Apple’s official release schedule varies, the country is typically part of the first or second wave of a new iPhone launch, making it available a few weeks after the initial US release.

Which iPhone 17 model do you think you’ll buy?

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