Free users of ChatGPT may start seeing ads in the app. A recent beta build of the ChatGPT Android app includes code references for an ads feature, search ads and a search ads carousel. These were spotted through an inspection of the app files, which suggests that the system for showing ads is already being prepared.

The discovery points to a shift in how OpenAI plans to support free access. The company has not made an official announcement but multiple tech reports confirm that this is already in development and that an ad supported model is on the way.
How the ads might look
ChatGPT Android app 1.2025.329 beta includes new references to an "ads feature" with "bazaar content", "search ad" and "search ads carousel" pic.twitter.com/BdHOJIQHmA
— Tibor Blaho (@btibor91) November 29, 2025
The code hints at ads appearing in areas related to search or product queries. This means that when users ask for comparisons or shopping information, sponsored results could appear inside the conversation. The feature is currently in the Android app beta but it is expected to expand to iOS and the web as well.
There is no confirmed rollout date but the presence of the code makes it clear that the launch is no longer just a rumor.
Why OpenAI is making this move
Running a large scale AI model is extremely expensive. OpenAI needs a way to keep the free tier accessible without burning through massive resources. Ads offer a way to support the service without forcing everyone to subscribe. It follows a similar pattern to many free apps and streaming platforms that rely on ads for sustainability.
Paid plans will likely remain ad free which gives users a choice based on their priorities.
What changes for users
Ads may interrupt the clean and simple chat experience that free users have today. Responses might include sponsored links or recommended products which could blur the line between neutral answers and marketing.
Privacy concerns are also expected. If ads become personalized, users will want to know how their data is handled and whether their conversations influence the ads they see.
The presence of ads in an AI assistant also raises questions about trust. An AI that feels like a helper becomes more complicated when it begins suggesting paid content.
If you start seeing ads in ChatGPT, what will bother you most?
Let us know!