Can a mid-range foldable succeed? HUAWEI is about to find out

HUAWEI is preparing to launch a mid-range foldable phone. The new device is a follow-up to the premium Pura X and aims to bring its signature widescreen design to a much wider audience. This move signals HUAWEI’s commitment to making foldables more accessible by focusing on a lower price point.

An image displaying a lineup of five HUAWEI Pura X foldable smartphones in a variety of colors and designs. From left to right:

A phone with a two-toned back, featuring a maroon top section and a striped, light red bottom section.

A phone with a yellow top and a striped, light olive green bottom.

A phone with a light gold top and a matte silver bottom.

A phone with a purple top and a white bottom.

A half-folded black phone, shown from an angle, with a purple image on its inner screen.

The image is sourced from Gadgets360 via "HUAWEI Pura X". — *HUAWEI Pura X via,* Gadgets360

Key Details and Features

A screenshot of a social media post from "Digital Chat Station" discussing HUAWEI's foldable phones. The text is a leak, stating that the Mate XTs is "truly unrivaled in the foldable screen market" and is expected to "break the million mark" due to a minor upgrade and a price cut. It also mentions that the Pura X has over 700,000 active users but that the small foldable market is struggling. A downgraded version of the Pura X with a 6.3-inch 16:10 widescreen is being considered. The post is attributed to "HUAWEI leaks on Weibo via Gizmochina." — HUAWEI leaks on Weibo via, Gizmochina

This new device will reportedly retain the unique 16:10 widescreen aspect ratio of the Pura X. It will feature a 6.3-inch display when unfolded, making it a compelling option for multitasking and media consumption. The device is expected to have a streamlined design with some component changes to meet its more accessible price point.

Pricing and Market Strategy

The new foldable is targeting a price of 5,999 yuan. This translates to approximately PHP 47,812, a significant reduction from the Pura X’s premium price. This aggressive pricing positions HUAWEI to dominate a new segment of the foldable market, competing on both innovation and affordability. The launch of this mid-range model shows that HUAWEI is focused on expanding the foldable market beyond its high-end niche.