Sources claim that Apple has substantially reduced the price of iPhone 14 models in China by up to $125 (850 yuan) in order to increase sales after it revealed a fall in revenue for the holiday quarter.
For the iPhone 14 Pro and Pro Max models, Apple’s online stores displayed a markdown of 800 yuan on the e-commerce platform JD.com with an additional 50 yuan off if the buyer joined a member of the online store, according to South China Morning Post.
This means that Apple is giving a discount which is almost equivalent to about 10% discount from the original price for the iPhone 14 Pro 128GB.
On the other side, retail stores are also offering price cuts ranging from 600 to 800 yuan which is about Php 4,858 and Php 6,477 on most popular Apple iPhone 14 models.
On Apple’s official website and in physical stores in China, the costs of the iPhone 14 versions didn’t change.
Apple CEO Tim Cook said that Covid-related challenges “significantly impacted the supply of iPhone 14 Pro and iPhone 14 Pro Max and lasted through most of December”.
“Because of these constraints, we had significantly less iPhone 14 Pro and iPhone 14 Pro Max supply than we planned, causing ship times to extend far beyond what we had anticipated,” he said during the company’s earnings call.“
To view the current prices of iPhone 14 models, click the lick below:
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