LG announces new brand identity

LG introduced its new visual identity which features a flatter digital logo and a lighter shade of red dubbed LG Active Red. The signature Life’s Good brand slogan will be used more widely across branding and product packaging and features a new typeface. LG is going for a more “dynamic and youthful” look in hopes of reinventing its brand identity

LG New logo

The new LG digital logo

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.” – William Cho, CEO of LG Electronics 

LG is also looking to add more expression to its signature logo on the web by using expressive motions like winking, smiling, and nodding. We also got the usual marketing talk about appealing to a larger group of consumers across countries and generations, including Gen Z.



Usher in the all-new OPPO Reno12 Series 5G with Nadine Lustre and David Licauco this weekend
Enter your AI era and be ready for a smartphone experience like no other with the OPPO Reno12 Series...
Read More
Spotify tests two-factor authentication for some users
Two-factor authentication (2FA) adds an extra layer of security by requiring a one-time code alongside...
Read More
realme unveils luxurious 13 Pro series designs; inspired by French Impressionist painter Claude Monet
Following a teaser earlier this month, realme has confirmed the launch of the 13 Pro series in India...
Read More

Your compare list