If you’ve seen our previous article about Netflix on password sharing penalties and their plans, they’re coming up with ways to implement this.
Wala pang balita about Netflix’s policy about this (even though meron na sa Terms and Conditions nila), and everybody is still in the dark in terms of how the company will penalize or crack down on password sharing.
This was a response to the company’s recent loss of subscribers, about 200,000, possibly more, following Netflix suspension of services in Russia.
The problem with password sharing has been going on for some time now, and Netflix is fully aware of the problem. Hindi nila nakitang problema ang password sharing until the subscription losses happened, and the $40 billion loss in share value.
However, optimistic pa rin ang Netflix CFO Spence Newman, assuring investors that people should look into the year as a whole. Inamin na rin ng company na meron pang paparating na losses. The CFO said there may be a 2 million subscriber loss in the next quarter.
Because of this forecast, investors pulled out, causing a drastic drop in stock.
However, he proceeds to say that they will have a better outlook in the latter half of the year.
Netflix CEO Reed Hastings says dadaan muna sa changes ang app, which is estimated to undergo a year, bago nila ma-release globally. The company also said that they’re going to engage more with viewership instead of subscriber count. The plan is to identify users who use Netflix accounts in one household.
Basically, Netflix wants non-shared account users to pay, and they’re releasing a new app in a year that does exactly this.