Picsart is expanding beyond creative tools with the launch of a new creator monetization program, allowing users to earn money directly from their designs and content.
Open to all creators
The program is available to everyone, with:
- No invite system
- No minimum follower count
Creators are invited to produce original content using Picsart tools for specific campaigns, share it on their social platforms, and earn based on how their content performs.
How the program works
Once enrolled, creators gain access to a dashboard featuring:
- Active prompts and creative challenges
- Campaign guidelines and requirements
For example, one campaign may ask users to create “cute fluffy creatures” using Picsart Aura, the platform’s AI assistant that can generate and animate images or videos through text or voice prompts.
After creating content, users must:
- Post it on platforms like Instagram, TikTok, YouTube, or X
- Submit the content URL via a form
- Tag it properly and include a brief description of how it was made
Earnings tied to performance
Revenue is calculated based on:
- Views
- Comments
- Shares
- Overall reach
Creators can track earnings through the dashboard and withdraw funds via Stripe.
Picsart emphasizes that simply generating AI images is not enough; creative effort and engagement are key to earning.
A shift toward the creator economy
With this move, Picsart is positioning itself as both a creative tool and a monetization platform. The company is aiming to attract and retain creators by rewarding output and performance rather than audience size.
Founder and CEO Hovhannes Avoyan stated that the initiative is designed to address gaps in the creator economy, where everyday creators are often not compensated fairly.
Platform growth and ecosystem expansion
Founded in 2011, Picsart now has over 130 million users worldwide and achieved unicorn status in 2021 during the creator economy surge.
The monetization rollout follows another recent announcement: an AI agent marketplace, where users can hire AI tools for tasks like resizing content, remixing social posts, or editing product images for platforms like Shopify.
With these updates, Picsart is steadily evolving into a broader ecosystem that blends AI-powered creativity with real earning opportunities for its users.