realme has announced a strategic decision to separate its popular Neo and GT series. The GT series will continue to focus on high-end performance, while the Neo series will now target the mid-range gaming segment.
realme’s VP and Global Marketing President, Xu Qi Chase, revealed this news on Weibo, emphasizing the Neo series’ commitment to three key pillars:
- Cross-Level Performance: Delivering flagship-level performance in a mid-range package.
- Leading Gaming Experience: Optimizing the devices for gamers.
- Trendy Design: Offering stylish and innovative designs.
The First Neo-Era Device: realme Neo7
The upcoming realme Neo7 will be the inaugural device in this newly independent series. It’s set to launch in December and will feature:
- Massive Battery: A 7,000mAh battery for extended usage.
- Powerful Processor: The Dimensity 9300+ chipset, promising impressive performance.
A recent AnTuTu benchmark leak suggests that the Neo7 could achieve a score of around 2.4 million points, putting it close to the flagship GT7 Pro. This indicates that the Neo7 will be a top-tier mid-range device, offering exceptional performance and battery life.
With this strategic move, realme aims to solidify its position in the mid-range smartphone market, offering compelling options for gamers and tech enthusiasts alike.
