The worldwide smartphone market is sustaining its momentum but certain markets are continuing to experience challenges.
For the fourth consecutive quarter, the global smartphone market has kept its gears and wheels going. The market grew by 6.5% in the second quarter of this year, equivalent to 285.4 million units.
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Samsung and Apple occupied the top two spots for Q2 2024. Samsung’s growth was attributed to its flagship models and AI strategy.
Meanwhile, Apple’s momentum was associated with improved performance in China and other key regions. Xiaomi, vivo, and OPPO also showed growth due to engagement and expansion efforts in China and emerging markets.
| Brand | Q2 2024 Shipment | Q2 2024 Market Share | Q2 2023 Shipment | Q2 2024Market Share | YoY Growth |
| Samsung | 53.9 million | 18.9% | 53.5 million | 20% | 0.7% |
| Apple | 45.2 million | 15.8% | 44.5 million | 16.6% | 1.5% |
| Xiaomi | 42.3 million | 14.8% | 33.2 million | 12.4% | 27.4% |
| vivo | 25.9 million | 9.1% | 21.3 million | 7.9% | 21.9% |
| OPPO | 25.8 million | 9% | 25.4 million | 9.5% | 1.8% |
| Others | 92.1 million | 32.3% | 90.1 million | 33.6% | 2.3% |
| Total | 285.4 million | 100% | 268 million | 100% | 6.5% |
The tides may change in the coming quarter with the upcoming wave of AI smartphones. While AI features from Samsung and Apple are expected to lead things, other brands will also push integration of existing AI engines, such as Google Gemini and OpenAI’s ChatGPT, into their devices. Some brands will be encouraged to polish specs and prices to beat the competition.
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