Samsung has launched a new ad campaign, “Simon Says,” that takes aim at Apple, satirizing the perceived lack of innovation in recent iPhone releases. The ad highlights Samsung’s own innovations, such as the Galaxy Z Flip 6’s flexible display and the Galaxy S24 Ultra’s S Pen capabilities.
A Double-Edged Sword
While the ad aims to position Samsung as a more innovative alternative, it has received mixed reactions. Critics argue that Samsung’s own recent innovations haven’t been groundbreaking, and that the company should focus on its own product development rather than targeting Apple.
This isn’t the first time Samsung has taken a jab at Apple. Over the years, the company has frequently used ad campaigns to highlight its perceived superiority. However, some observers point out that Samsung has often adopted features it once criticized Apple for, such as the removal of the headphone jack and the exclusion of the power adapter.
A Familiar Formula?
While Samsung’s Galaxy lineup continues to evolve, with AI-powered features and refined designs, some argue that the company’s recent innovations haven’t been as revolutionary as the “Simon Says” ad implies. The upcoming Galaxy S25 Ultra, for instance, appears to be a modest upgrade over its predecessor.
As the smartphone market matures, it becomes increasingly difficult to introduce truly groundbreaking innovations. Samsung’s “Simon Says” campaign, while entertaining, may not be enough to sway consumers who are looking for substantial advancements.
