soundcore’s New Earbuds Reinforce Global Top 3 Rank

cover photo for soundcore press release.

Equipped with Adaptive ANC 3.0 and Dolby Audio, the soundcore Liberty 5 Sets a New Standard for Voice-Cancelling Earbuds

soundcore, a premium audio brand under Anker Innovations, is currently ranked among the top 3 wireless headphone brands globally in terms of units sold worldwide.1 Building on this momentum, the brand recently announced the Southeast Asia launch of the Liberty 5, its most advanced true wireless earbuds to date.

Positioned as the brand’s “Best Voice Noise Cancelling Earbuds,” the Liberty 5 introduces Adaptive ANC 3.0 and Dolby Audio integration, setting a new benchmark for in-transit audio performance. The slogan “Mute The Noise” encapsulates its goal of providing a quiet journey for modern travelers.

From Startup to Global Dominance in 8 Years

Since its establishment in 2017, soundcore has disrupted a market long dominated by decades-old legacy brands. In just eight years, it has ascended to the top 3 globally, among brands that earn most of their revenue from audio products.

soundcore’s top 3 global position is a testament to Anker Innovations’ mission: Ignite possibilities through ultimate innovation,” said Leon Wu, General Manager of Southeast Asia at Anker Innovations. “True leadership means putting users first. Through strategic collaboration across our ecosystem—from Anker Innovations’ charging breakthroughs to eufy’s smart home intelligence—we create technology solutions that adapt to life, not the other way around.”

After the Liberty 4 series received a positive response from Southeast Asian consumers, soundcore launched the Liberty 5, a newly upgraded product that offers optimized audio clarity for commutes and travels.

Enhanced Noise Reduction: Twice the Human Voice Cancellation Power

The launch of the Liberty 5 marks a step forward in reinforcing soundcore’s global leadership. With features designed to meet the growing demands for enhanced noise reduction, especially among daily commuters to frequent travelers, the product is set to support the brand’s growth in the region.

The Liberty 5’s Adaptive ANC 3.0 algorithm combines a unique acoustic chamber design and advanced processing to deliver twice the voice suppression power of previous models.2 By targeting the 300Hz–3kHz vocal frequency range, where speech energy is most concentrated, the system selectively reduces voice frequencies while scanning the environment 180 times per minute for real-time adjustments.3 This ensures a quiet journey on trains and subways. During phone calls, all six microphones are activated to capture clear voice input while filtering out background noise.

Cinematic Sound for Every Adventure

The Liberty 5 delivers a theater-like audio experience, powered by Dolby Audio technology. Users can customize their listening environments through the soundcore app, choosing from three pre-tuned modes: Music, Movie, and Podcast, to optimize sound profiles according to the content type.

The earbuds are equipped with a new 9.2mm wool-paper composite driver that minimizes distortion, achieving three times the clarity in mid and high frequencies compared to conventional true wireless systems.4 Supported by LDAC high-resolution audio (with triple the bitrate of standard codecs) and Hi-Res Wireless Certification, it preserves studio-quality details across all music genres.

Dual bass tube technology enhances low-end resonance by optimizing airflow, producing richer and more natural bass that seamlessly blends with the soundstage.

Designed for Effortless Travel

The Liberty 5’s travel-oriented design features a slimmer, IP55-rated body, ensuring durability in humid climates. With just a ten-minute charge in the case, the earbuds can provide up to five hours of playtime, ensuring they are always ready to go. A quick 10-minute charge provides up to 5 hours of playtime, ensuring you’re always ready on the go. The earbuds offer 12 hours of playtime with ANC off and 8 hours with ANC on, while the fully charged case and earbuds deliver a total of 48 hours (ANC off) or 32 hours (ANC on) of battery life.

The Liberty 5 supports Bluetooth 5.4 for stable 15-meter connectivity and Google Fast Pair, enabling instant device pairing via a half-screen pop-up notification.5 Its SnapCharge case also offers the convenience of wireless charging.

Pricing and Availability

The new Liberty 5 comes in five colors: Black, White, Blue, Apricot, Champagne Gold, and will be available in the Philippines via soundcore.ph, Shopee and Lazada, and select retailers for PHP 5,995. For more information, visit the brand’s Instagram.