The mobile phone industry has witnessed tremendous growth by 2023, and these are the Top 10 Mobile Brands in the world right now based on market share.
1. Samsung
Samsung Mobile is the market leader in the smartphone industry. It is popular for its Samsung Galaxy smartphone range. Samsung’s Galaxy line of smartphones is its flagship line, with a range of models that cater to different budgets and needs.
The latest models in the Galaxy line feature advanced features such as 5G connectivity, high-resolution displays, and multi-camera setups. Samsung’s smartphones have Android. In addition to its flagship smartphones, Samsung produces mid-range and budget smartphones under the Galaxy A and Galaxy M series. Samsung is 1st in the list of top mobile brands in 2023.
Units Shipped (Million):~260
Market Share ~21%
2. Apple
This company maintains its top position in the smartphone industry as the most preferred brand. Apple iPhones run on the iOS operating system, which is developed by Apple and is known for its intuitive interface and user-friendliness.
iPhones are also known for their high-quality hardware, including high-resolution displays, superior camera systems, and powerful processors that allow for smooth and fast performance. Apple is 2nd on the list of top mobile brands in 2023.
Units Shipped (Million): ~224
Market Share ~18%
3. Xiaomi
Xiaomi is a Chinese company that manufactures smartphones, mobile apps, and laptops and has become the 3rd largest smartphone manufacturer in the world. It has gained popularity through its Redmi and Mi series flagship brands, focusing on continuous innovation in technology, and extensive advertising and marketing strategies, particularly in India and China.
Xiaomi has shipped around 152 million smartphones with a market share of 12%. Its MIUI 9 has advanced customization features. Xiaomi has a presence in India, China, Brazil, Singapore, Turkey, and Asian nations, and has the nickname, “Apple of China.”
Units Shipped (Million): ~152
Market Share ~12%
4. OPPO
This is a Chinese mobile that produces a wide range of smartphones from low to high-end segments, and some of the prominent phone brands are Find 5, Find 7, N1, and N3. Despite being a late entrant in the smartphone market, Oppo has been able to create a strong brand presence through aggressive marketing and branding, good product quality, and a strong distribution network.
Oppo became the official sponsor of the Indian cricket team in 2017 and engaged with Bollywood celebrities to become the face of the brand. Oppo is 4th in the list of top mobile brands with a market share of around 10% and units shipped of approximately 118 million.
Units Shipped (Million): ~118
Market Share ~10%
5. vivo
Vivo is a Chinese brand that offers smartphones, smartphone accessories, software, and online services. It is the fastest-growing smartphone company in the world and has a global presence with its wide range of mobile devices. Vivo has a range of premium smartphones such as the X series, mid-range phones such as the V series, and low-end smartphones such as the Y series.
The brand has also developed an Android-based software system called Funtouch. Vivo has gained market share due to its celebrity endorsements, sponsorships, and innovative products. These include the world’s first smartphone with a fingerprint scanner that utilized the “ClearID” technology. It is also the first Android company to launch a smartphone with a notch display similar to Apple’s iPhone X. Vivo is the 5th top mobile brand in the world, with a market share of around 8%.
Units Shipped (Million): ~99
Market Share ~8%
6. realme
Realme is a Chinese smartphone brand, established in 2018, owned by BBK Electronics, which also owns Vivo and Oppo. It started as an Oppo sub-brand but became independent in 2018 and has a portfolio of more than 20 brands now.
Realme has a strong global presence and product line, including TVs, headphones, and smartwatches. It is a leading mobile brand in India and is 6th on the list of top mobile brands in 2023, shipping approximately 36 million units with a market share of 3%.
Units Shipped (Million): ~36
Market Share ~3%
7. Motorola
Motorola is a US-based mobile and smartphone manufacturer that became a subsidiary of Lenovo in 2011. The company has a global presence and specializes in smartphones, tablets, and smartwatches. With strong financial backing from Lenovo, Motorola focuses on research, development, and innovation as its USP.
Motorola recently launched the Razr brand globally, which has received great reviews and is a major innovative brand. The company’s market share is around 3%.
Units Shipped (Million): ~35
Market Share ~3%
8. Huawei
Huawei is the largest smartphone manufacturer in the world, based in China. It has a strong global presence in more than 170 countries. The company has a reputation for innovation, investing heavily in R&D. It also has been positioned among the top Fortune 500 companies.
Huawei’s recent smartphone releases include the highly sophisticated Porshe Design HUAWEI Mate RS. It also released the world’s first Leica triple camera in the HUAWEI P20 and P20 Pro. Despite issues with the administration, Huawei is still 8th on the list of top mobile brands in 2023. They have shipped around 30-35 million units and a market share of about 2%.
Units Shipped (Million): ~35
Market Share ~3%
9. Transsion (Tecno, Itel)
Transsion, specifically the brand Itel, has a significant presence in the feature phone market globally. Itel has also entered the smartphone market with the Itel Vision series and Techno Spark. Itel is one of the biggest brands in feature phones, challenging brands like Samsung. It is also one of the fastest-growing brands in the Indian mobile phone market.
Itel’s parent company, Transsion, is one of the biggest brands in African markets. Itel’s estimated shipments are around 30 million, with a market share of around 2%.
Units Shipped (Million): ~30
Market Share ~2%
10. Honor
Honor is a global consumer electronics brand that specializes in manufacturing smartphones. It was established in 2013 and has a strong R&D center with over 10,000 employees.
Honor’s flagship smartphones include the Honor 10X Lite, and the foldable Honor Magic V, sold in more than 100 countries. The brand is largely owned by the Chinese state and has shipped around 20 million units.
Units Shipped (Million): ~20
Market Share ~1-2%
