Top 10 Smartphone Brands in the Philippines

The Top 10 Smartphone brands list is quite volatile as numbers change quickly with every new release. Despite that, these are some of the brands that have managed to stay on the top of the smartphone market in the Philippines.

1. OPPO

OPPO has become the most common smartphone brand in the Philippines. This is due to its strategic focus on producing affordable smartphones with top-notch features that appeal to Filipino consumers.

The brand has established a strong market presence by consistently delivering high-quality cameras, long battery life, and large displays, which are highly valued by Filipinos who enjoy taking selfies, streaming videos, and using their smartphones for extended periods. They have also invested heavily in marketing campaigns and sponsorships in the Philippines, creating widespread brand recognition and loyalty among consumers.

Market Share ~19.54%

2. vivo

vivo focuses on producing smartphones with premium features at mid-range prices, appealing to value-conscious Filipino consumers. The brand has also invested in creating a strong distribution network in the country, making its products more accessible.

In addition, Vivo’s focus on innovation, particularly in the area of camera technology, has helped it stand out in a crowded market. They have also engaged in strategic marketing campaigns, including sponsorships of popular local events, increasing their visibility and recognition among Filipino consumers.

Market Share ~16.48%

3. Samsung

Samsung remains one of the most popular smartphone brands in the Philippines due to its reputation for quality and innovation. While Samsung’s smartphones tend to be more expensive than some of its competitors, many Filipino consumers are willing to pay the premium for the brand’s high-end features and advanced technology.

Despite increased competition from other brands, Samsung’s reputation for reliability and cutting-edge technology continues to appeal to many Filipino consumers.

Market Share ~14.97%

4. Realme

realme has gained a following among value-conscious Filipino consumers who appreciate its combination of performance and affordability. They have also invested in creating a strong presence in the country through its distribution network.

They produce smartphones that appeal to the younger generation with vast capabilities of content creation and stylish design.

Market Share ~13.21%

5. Xiaomi

Xiaomi produces smartphones with competitive specifications, including powerful processors, high-quality cameras. They also make large displays, all at a relatively low price point. This strategy has resonated with value-conscious Filipino by offering high performance without breaking the bank.

Some of their most recent midrange smartphones include the Redmi Note 12 Turbo which took the internet by storm during its launch. Sooner or later, they might be on the top three of this list.

Market Share ~10.31%

6. Apple

Apple has a reputation for producing high-quality, premium smartphones. Their products are generally more expensive and considered a symbol of status compared to those of its competitors. Despite that, the brand continues to appeal to Filipino consumers who value the brand’s cutting-edge technology, sleek design, and status symbol.

Additionally, Apple has a strong presence in the country through its distribution network, making its products widely available. The brand’s focus on innovation and continuous improvement has also helped it maintain a loyal following among Filipino consumers who appreciate the brand’s commitment to quality.

Market Share ~9.77%

7. Huawei

Huawei combines performance and affordability. However, Huawei’s market share has been impacted by a US trade ban, which has made it more difficult for the brand to access key components and services.

Despite this, Huawei has partnered with other brands like WIKO to create more 5G options and still influence the market. Additionally, the brand has focused on innovation, particularly in the area of camera technology, which has helped it stand out in a crowded market.

Market Share ~8.64%

8. Infinix

Infinix is the go-to brand for affordable smartphones with strong performance and features. The brand has gained a following among value-conscious Filipino consumers who appreciate its combination of affordability and quality.

They particularly pay more attention to the area of battery life, which has helped it stand out in the gamers market. Infinix brings entry-level phones with decent gaming capabilities and the fans love them for that.

Market Share ~2.72%

9. Tecno

Tecno is one of if not the most competitive rivals of strong performance and features. The brand has also been putting more action in the photography space with the new Tecno Phantom X2 Pro which features a mechanical lens feature common in DSLRs.


They also engaged in strategic marketing campaigns, including sponsorships of popular local events and partnerships with local influencers, which have increased their visibility and recognition among Filipino consumers.

Market Share ~1.57%

10. Other Brands

Other common brands in the Philippine smartphone market include ASUS, Nokia, LG, Motorola, and many more. These basically take up 1.81% of the remaining market share.

Market Share ~1.81%

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