Meet the brands that captured the hearts of Filipinos and the market share of the Philippines last month.
Disclaimer: The list is based on the data provided by StatCounter as of September 2024.
1. Samsung (13.45%)
The South Korean tech giant remains in the top spot with 13.45% market share. Samsung sustained its position, thanks to various offerings across all tiers.
Its upcoming flagship, Galaxy S25 Ultra, is expected to shake things up with the latest flagship chipset. It’s currently rumored to be powered by either Snapdragon 8 Gen 4 or Dimensity 9400.
2. OPPO (12.8%)
OPPO takes the second spot with 12.8%. Offering high-end cameras, high-capacity batteries, and big displays, consistent lineups ensure that fans can enjoy high-quality photos and nonstop entertainment every day.
The OPPO Find X8 is reportedly arriving in the Philippines and it will stun everyone with 3 million AnTuTu points. For now, see the OPPO Reno12 Pro 5G with Dimensity 7300 Energy and three rear cameras.
3. realme (12.73%)
In third place is realme at 12.73%. The brand never misses attracting consumers who demand a blend of affordability and performance.
Its next entry is speculated to be the powerhouse realme GT 7 Pro, which has a flagship processor and two Sony rear cameras. Right now, the realme GT 6 is the brand’s offering for power gaming, multitasking, photography, and more.
4. vivo (12.45%)
vivo’s steady rotation every quarter yielded the brand with a market share of 12.45%. The brand is well-known for presenting budget-conscious users with high-end specs and features at affordable price ranges, all the while investing in distribution networks to reach more consumer bases.
The vivo V40 Pro 5G is a prime example of the brand’s efforts. It’s powered by Snapdragon 7 Gen 3 and ZEISS optics.
5. Apple (10.83%)
Although the newest iPhone 16 Series didn’t arrive in September, Apple still held 10.83% of the market share. The brand is renowned for its premium hardware and software that signify innovative technology and prestige.
Its flagship model, the iPhone 16 Pro Max, comes with a Camera Control and is powered by the A18 Pro chip. It’s the leading iPhone device with Apple Intelligence, which is also compatible with many other Apple products.
6. Xiaomi (10.44%)
The third most popular brand globally has grabbed 10.44% of the market share in the Philippines. Xiaomi’s recent strategies, including Redmi launches, stand out for users looking for robust processors and top-notch cameras. Affordable performers are easily obtained through POCO offerings.
A recent leak revealed that an unnamed Xiaomi phone is powered by the rumored Dimensity 8400. It’s likely better than the Dimensity 8300 Ultra, which powers the Xiaomi 14T.
7. Infinix (9.07%)
Infinix’s steady growth is represented by its 9.07% market share. The brand is preferred by those who desire cost-effective products with impressive design, performance, and features. Recent aggressive campaigns enabled the brand to reach a wider range of audience across the nation.
That said, the brand is now working on Infinix AI∞, an AI solution to improve user experience across scenarios. Before that, Infinix went full force with its top-tier gaming offering Infinix GT 20 Pro, powered by Dimensity 8200 Ultimate and features bypass charging.
8. TECNO (6.38%)
TECNO is now a formidable competitor with a 6.38% market share. After cementing its mark on low-end and game-centric offerings, the brand shifted to camera-focused products to reshape this mobile segment.
Perhaps its upcoming AI suite, co-created by MediaTek, will further level up the brand’s mobile photography. The TECNO CAMON 30 Premier 5G has already provided a glimpse of it, thanks to its triple rear cameras and 50 MP selfie shooter with eye-tracking technology.
9. HUAWEI (3.74%)
The developer of the third major mobile OS clutched 3.74% of the market share. Many HUAWEI offerings are dependable regardless of the lack of Google services. The brand’s strong appeals, such as battery performance, optimized software, and mobile photography, particularly the flagship series, can’t be denied.
Stunning people across the globe are the HUAWEI Mate XT Ultimate, with three screens and tri-fold technology, and the HUAWEI Pura 70 Ultra, with state-of-the-art camera capabilities.
10. Others/unknown (8.12%)
Other and unnamed brands have a combined market share of 8.12%. They include some known players like ASUS and HMD but with minimal presence among the masses. Some newcomers trying to carve into the market are starting to attract those who are searching for better options.
If you want true mobile gaming, the ASUS ROG Phone 8 Pro will meet your expectations. HMD, on the other hand, is attempting to bring back the essence of Nokia Lumias, for example, the HMD Hyper.
Do you agree with this list of top 10 smartphone brands in the Philippines? Which one is your favorite?
