Smartphone giant vivo is breaking the mold with the upcoming V40 series, a fresh lineup targeting the competitive mid-range market. This unexpected move follows the earlier launch of the V30 series in 2024, where many anticipated the next iteration to be named V31 or V33.
The V40 series will comprise three distinct models: the V40 Pro, V40, and V40e. While specific details remain under wraps, a vivo executive interview hinted that the V40 series is a significant departure, raising anticipation for exciting features.
Standing Out in the Mid-Range
vivo’s V series traditionally caters to the mid-range segment, unlike the budget-focused Y series. The V40 series has the potential to become a major player in the Android mid-range market, thanks to vivo’s reputation for innovation.
With powerful chipsets, impressive cameras, and potentially cutting-edge fast charging on the horizon, the V40 series is generating considerable buzz. While a late-2024 release is expected, we’ll keep you updated on any official announcements.