HONOR’s Magic V3 foldable phone is set to launch on September 5th. The company has been aggressively marketing the device, including a Guinness World Record attempt and subtle jabs dubbed as the”World’s Smallest Apology” at Samsung’s Galaxy Z Fold 6.
As part of their latest marketing stunt, HONOR has engraved a message on the hinge of the Magic V3, apologizing to Samsung Galaxy Z Fold 6 owners. The company claims that this is the “world’s smallest apology on the world’s thinnest foldable phone.”
The message on the hinge is difficult to read, but it says:
“Dear Samsung Galaxy Z Fold owners, we’re sorry. We know you were excited to buy a phone that folds in half and fits in your pocket, awkwardly. You were promised the future, a technical marvel, a world of boundless multitasking and performance.
And now, you’re probably looking at the new HONOR Magic V3 and feeling a little… betrayed. Size matters, and we feel your pain. Like being tipped for a gold medal and then coming last in the race, the knowledge that a thinner, lighter, and more durable foldable exists is enough to make anyone question their choices.
We get it. You were an early adopter, a pioneer bravely venturing into the uncharted territory of foldable screens with questionable durability. You deserve better. In fact, you deserve a gold medal.”
HONOR’s decision to continuously target Samsung could be a risky strategy. While it might generate short-term attention, it could also harm the brand’s reputation in the long run.