Xiaomi demands $150,000 for the leaked images of their unreleased electric car

According to Reuters, Lei Jun, the CEO of Xiaomi, stated on his personal Weibo account that the business had demanded a penalty payment from the supplier who had leaked the photographs.

You might be a little confused a little bit about this whole Xiaomi drama, where is coming from and where is going. So here is a quick background of the issues.

Xiaomi’s had hopes of keeping its first electric vehicle a secret and out of sight until the day of its presentation but things didn’t turn out that way. Towards the end of the month of Janurary, images of what appeared to be a Xiaomi EV leaked online and this was the first time we saw front and rear bumpers, Xiaomi quickly referred to them as early prototypes.

These purported prototypes were allegedly a part of a bid that BAIC and its plastic molding company won. Xiaomi immediately remarked that those were real, but unfinished pieces, and the design had altered significantly since. The narrative made sense, and it appeared as though Xiaomi could have celebrated a job well done for avoiding, if only for a split second, the catastrophe of its first EV leaked ahead of the official introduction.

Unfortunately for Xiaomi, more information continued to surface. Within a few days, we published a second story in which we displayed the Xiaomi MS11 in all its splendor. The pictures that were leaked indeed resemble marketing collateral, and oddly enough, they showed the bumper design that was meant to be a preliminary version.

That might suggest one of two things: either the car pictures were just for marketing purposes and displayed an early prototype solely for illustration. However, at this point, the tale was really stretching things, and even Xiaomi stayed silent, declining to confirm or deny if the MS11 is in fact the company’s first electric vehicle.

But the silence did not stay long. Lei Jun, the CEO of Xiaomi, stated on his personal Weibo account that the business had demanded a penalty payment from the supplier who had leaked the photographs, according to Reuters. The need is for the supplier to increase its security and confidentiality procedures in exchange for RMB 1 million, or roughly $150,000.

The preceding information does confirm that the leaked bumper pictures were a part of the BAIC bid application, even if BAIC is not specifically mentioned in that remark. Xiaomi may be dissatisfied, but it is already too late; the secret is out, and the fine is merely a show of good faith on the part of the business in protecting the privacy of its designs. If BAIC is the provider, the fine won’t have even the slightest impact on its financial situation.

In its new facility, which should be operational this year, Xiaomi wants to produce up to 300,000 vehicles. Although Xiaomi must rely on suppliers for that to happen, the full production capacity is anticipated to be reached next year. The worst-case situation would be a total collapse of the contract; thus the corporation cannot risk getting into a fight with BAIC over the leaked photographs right now. Finding a new supplier might cause Xiaomi to fall months behind schedule.


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