HMD to start selling its own phones, dropping Nokia branding

HMD will now begin to market its own smartphones, possibly leaving Nokia on feature phones.

Nokia has been in the mobile industry for decades but it may soon “disappear” as a household name if things keep going as it is.

HMD or Human Mobile Devices will go full force in releasing its own brand of smartphones moving forward. That means, the company is dropping the Nokia brand for its main lineup. 

If you didn’t know, Nokia was bought by Microsoft in 2014 after it suffered major market share loss as Apple and Samsung took the lead. Nokia was bought back in 2016 and has been with HMD ever since. HMD has marketed Nokia-branded smartphones and feature phones since December 1, 2016.

So, what happens now? As per report, the brand Nokia may still appear on select devices, albeit feature phones.

“We’re makers of Nokia phones. You’re in the right place,” noted on the HMD website.

Smartphones marketed by HMD will now have the HMD branding. This isn’t a surprise because HMD CEO and Chairman Jean-Francois Baril announced the milestone last year. A portfolio consisting of HMD-branded mobile devices, Nokia devices, and more should be expected in the coming months.

When will we see these devices? There’s no sure date but we may spot one or two during the MWC in Barcelona from February 26 to 29.

HMD has sold 400 million as of 2023 and is actively present in 200 countries.


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