Smartphones are inching closer to luxury territory, with top-of-the-line models routinely exceeding $800(~₱45,026.00). This price surge stems largely from ever-more-powerful processors, like the latest Snapdragon 8 Gen 3. Estimated at $200(~₱11,256.50), this chip represents a 25% jump from its predecessor, directly impacting phone prices.
Manufacturers face a tough choice: use less powerful, cheaper processors; switch to competitors like MediaTek; or develop their own. While in-house development like Samsung’s Exynos offers cost savings, it’s technically demanding, with only a few companies succeeding.
Samsung, despite its Exynos capabilities, has leaned heavily on Qualcomm. However, there’s a potential shift: reports suggest they’ll increasingly utilize Exynos in future phones to manage production costs.
Samsung’s Exynos Gambit: Cost Control or Performance Compromise?
Previously, Samsung used Exynos mainly in budget and mid-range phones, reserving Qualcomm’s Snapdragon for flagships like the Galaxy S23 series (globally). However, the Galaxy S24 saw Exynos return in select regions, and this trend may continue.
Starting in 2024, reports claim Samsung will ramp up Exynos use across Galaxy devices to reduce costs and reliance on external suppliers. They acknowledge past Exynos issues with performance and power efficiency but are investing in improvements. If successful, they might even use Exynos exclusively in the Galaxy S25 – although that’s still uncertain.
