Beware ad block users! YouTube rolls out anti-ad-blocking efforts globally.
Ads are annoying, especially when you’re streaming and one suddenly interrupts that climactic scene. This is the reality on social media and streaming platforms. So, some users install ad blockers on their desktop browsers via extensions.
However, YouTube isn’t taking things lightly and decided to go expand its efforts to combat ad blocking.
According to a report, the popular streaming platform will now block videos if it detects ad blockers running. Once a video is blocked, a warning will show on the screen saying: “Ad blockers violate YouTube’s Terms of Service.”
Users must disable the ad blocker or add YouTube on the whitelist to exempt it. Doing so will load videos and ads at the same time. The only way to eliminate ads is by subscribing to YouTube Premium.
This video-blocking effort initially started as a small experiment back in June. It’s now rolling out worldwide.
YouTube communications manager Christopher Lawton said that “ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube.”
Despite their annoying presence in the media, ads remain a big source of revenue for businesses. So, don’t be surprised why companies favor them. But what these entities can do is give free users some choice when or what type of ads should appear, and perhaps never in the middle of a video or a livestream.
YouTube Premium costs ₱159.00 a month, which isn’t cheap for the masses. The other subscription plans include ₱239.00 for up to five family members and ₱95.00 for students.
