Samsung wins Q1 2024 in shipment and market share. But other brands are gaining momentum, thanks to aggressive marketing and diverse strategies.
According to the International Data Corporation Worldwide Quarterly Mobile Phone Tracker, the global smartphone shipment rose by 7.8% year over year in Q1 2024. That growth translates to 289.4 million units.
Despite the challenges in many markets, Q1 2024 is the third consecutive quarter in shipment growth. This shows continued recovery of the brands and improved consumer buying potential.
If Apple ended 2023 at the top spot, Samsung took over the position in Q1 2024. IDC suggests that these two will continue their hold at the top of the food chain.
However, other brands like Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely cause the two top-tier OEMs to diversify their plans.
Check out the preliminary results for Q1 2024 below:
| Brand | Q1 2024 Shipment* | Q1 2024 Market Share | Q1 2023 Shipment* | Q1 2023 Market Share | YoY Change |
| Samsung | 60.1 million | 20.8% | 60.5 million | 22.5% | -0.7% |
| Apple | 50.1 million | 17.3% | 55.4 million | 20.7% | -9.6% |
| Xiaomi | 40.8 million | 14.1% | 30.5 million | 11.4% | 33.8% |
| Transsion | 28.5 million | 9.9% | 15.4 million | 5.7% | 84.9% |
| OPPO | 25.2 million | 8.7% | 27.6 million | 10.3% | -8.5% |
| Others | 84.7 million | 29.3% | 79 million | 29.4% | 7.2% |
| Total | 289.4 million | 100% | 268.5 million | 100% | 7.8% |
Based on the specifics above, Xiaomi is back in the game and regaining its momentum. Meanwhile, Transsion, composed of TECNO, Infinix, and itel, is stable but with an incredibly aggressive start of the year.
So, which brand do you think will take home the second quarter of 2024?
