Infinix hit a milestone for 2023 with the largest growth in worldwide shipment in YoY. The brand also won an award for its progressive marketing.
Infinix gave a fantastic performance last year, according to IDC’s Worldwide Quarterly Mobile Phone Tracker. The trendy tech brand for young consumers has topped the charts with the largest shipment increase in year-over-year scale for 2023 among smartphone brands.
“Infinix focuses on catering to youth preferences, providing tailored-made technological innovations, and recognizing the pivotal role of strategic partnerships. By leveraging TikTok as a creative platform, Infinix effectively reaches our target users, enabling them to conquer their limits and become the best versions of themselves.”
Tony Zhao, General Manager of Infinix
The increase was astonishing at more than 13 million units. That’s equivalent to a 64.1% growth rate compared to 2022.
It’s no surprise that Infinix got that much growth, thanks to its efforts, particularly its marketing prowess. The brand earned the Overseas Marketing Award by TikTok for Business. This award represents innovative marketing practices and use of TikTok’s platform full potential.
Here are some of the best phones launched by Infinix in 2023 and are now available in the country:
Infinix ZERO 30 5G – an affordable vlogger smartphone with a 108MP main camera.
Infinix ZERO 30 – the 4G variant that also comes with a 108MP main camera.
Infinix HOT 40 Pro – an entry-level handset with Helio G99 and a 108MP main camera.
