iPhone Ultra to launch in 2024, Apple’s ‘greatest’ achievement in smartphone

Is this the year the iPhone will finally achieve ultra greatness, or this will be another overblown yet minimal upgrade?

Every year, Apple introduces four new iPhone models: the Mini, Standard, Pro, and Pro Max. The mini was eventually cut off from Apple’s lineup last year due to poor sales.

This time, the company introduced the Plus model rather than the Mini, and it is anticipated that a similar lineup will be offered this year. The company will reportedly update its product lineup for the following year, and it may introduce an iPhone Ultra model—the top-of-the-line model, more potent than the Pro Max model. Maybe they will ditch the Pro model, and the Ultra will be ushered in.

According to the most recent report from Mark Gurman of Bloomberg, Apple will introduce the iPhone Ultra, Pro, and Pro Max models in 2024 in addition to the Apple iPhone.

This means that the iPhone 16 series will include this new product from the Cupertino-based tech giant. The Pro Max model was supposed to be replaced by the Ultra model when the iPhone 15 lineup was first announced, but it is now being claimed that the Pro Max will remain in the lineup while the Ultra will be a brand-new model.

According to some reports, the upcoming Ultra smartphone model will have a titanium body, giving it a high-end appearance and feel. In comparison to steel, titanium is a more expensive material that is also stronger, lighter, and scratch-resistant.

There aren’t many smartphones with titanium bodies on the market, giving the business a special selling point when trying to attract customers. Additionally expensive is the material, which might result in a rise in the device’s price. The phone may have a portless design without Lightning or USB-C, a faster chip, a larger display, and additional camera enhancements.


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