HMD Global recently unveiled plans to reintroduce a beloved device at a launch event held in Kenya. The highly anticipated Nokia 3210, a phone that achieved significant commercial success in the late 1990s, is poised for a return in 2024, equipped with contemporary upgrades.
A leaked promotional image showcases the phone in a sleek blue color. While the exact dimensions remain undisclosed, the overall form factor bears a resemblance to the Nokia 6310. Importantly, HMD Global has maintained key design elements that evoke nostalgia for the original model, particularly evident in the familiar button layout. However, the rear of the phone exhibits a more modern aesthetic.
The iconic Nokia logo remains prominently displayed, while a new addition – the HMD logo on the bottom – may generate some discussion amongst brand loyalists. This addition is likely a strategic decision by HMD Global to bolster brand recognition.
The promotional material further suggests the inclusion of features that cater to contemporary user needs, such as extended battery life, Bluetooth connectivity, and 4G compatibility. Specific details regarding these functionalities are yet to be revealed.
The official launch of the Nokia 3210 (2024) is expected to take place sometime in May. It will be interesting to observe how this fusion of nostalgic design and modern features resonates with the target audience.