Ever wonder why you see so many Filipinos glued to their smartphones? Look no further than online video content
A recent report reveals the Philippines holds the crown for the highest percentage of viewers globally, with a staggering 97.2% of citizens aged 16-64 watching videos online every week.
This phenomenon goes beyond mere access. While affordable data plans play a role, Filipinos’ diverse video preferences fuel their enthusiasm. Music videos, comedy skits, and educational content consistently rank high, reflecting the nation’s vibrant culture and thirst for knowledge. Compared to its neighbors, the Philippines boasts higher engagement with local platforms like Kumu and iWantTFC, highlighting a strong preference for homegrown content.
This digital video dominance presents exciting opportunities for creators, businesses, and policymakers. Understanding the “why” behind Filipinos’ viewing habits can unlock avenues for further growth and content development. As video continues to dominate online landscapes, the Philippines undoubtedly positions itself as a key player in the global digital arena.