TECNO, a leading global smartphone brand, clinched the “2023-2024 Global Smartphone Brands Top 10” title for the second consecutive year at CES 2024. Hosted by Asia Digital Group and European Digital Group, and supported by TWICE and IDC, this accolade recognizes outstanding consumer electronic brands for innovation and industry development.
TECNO’s success at CES 2024 is attributed to its ‘Glocal Brand Strategy,’ seamlessly blending a global vision with local innovation across diverse markets. This approach has been instrumental in securing its top position by effectively reaching and impacting various markets.
The brand’s accomplishments center around the theme of “Going Premium,” marked by advancements in technology and design excellence. TECNO’s commitment to technological innovation and prowess in the smartphone industry has gained recognition from industry leaders.
Zhu Dongfang, President of the Asian Digital Group, commended TECNO’s dedication to technological advancements, highlighting its exceptional status in the consumer electronics industry.
CES Global Top Brands Ranking 2024 spotlights AI and technological innovation, acknowledging their pivotal roles in shaping the consumer electronics landscape.
TECNO’s strategic focus on technical innovation is evident in its leadership in various frontier and emerging technologies. The brand has set new standards with the launch of Universal Tone technology, showcasing its commitment to staying at the forefront of technological advancements.
TECNO’s core competitiveness in premiumization is underscored by its evaluation based on industry popularity, global strategic layout, international market influence, and product innovation. The brand’s “Go Glocal” strategy, merging a global vision with local innovation, has led to a presence in over 70 countries and continuous global user base growth.
In 2023, TECNO introduced groundbreaking products through the PHANTOM and CAMON product lines, contributing to global optimization and regional expansion. The remarkable 62% YoY growth in smartphone shipments in Q3 2023, coupled with a rapid 600% YoY growth in 5G smartphone shipments, highlights TECNO’s success in the highly competitive smartphone market.
TECNO’s sales volume increase in high-end series, particularly the CAMON and PHANTOM series, outpacing company-wide growth rates, underscores its success in premiumization and globalization. The brand’s commitment to aligning with local values and integrating technological innovations with stylish designs tailored to local needs has played a pivotal role in its continuous global success.
