Universal Music Group (UMG) and TikTok have struck a new, “multi-dimensional” licensing agreement, bringing UMG’s vast music catalog back to the popular platform. This deal promises significant benefits for artists, songwriters, and labels.
Focus on Artist Success and Fair Compensation
Both companies share a commitment to empowering artists. UMG artists will have renewed opportunities to reach new audiences and achieve commercial success on TikTok. Additionally, the agreement ensures improved compensation for songwriters and artists.
“This new chapter…focuses on the value of music, the primacy of human artistry and the welfare of the creative community,” said UMG’s CEO, Sir Lucian Grainge.
Monetization and Artist Tools
The agreement goes beyond music licensing. UMG and TikTok will collaborate on developing new ways for artists to profit from TikTok’s growing e-commerce features. Additionally, TikTok is investing in artist-centric tools like “Add to Music App,” data analytics, and integrated ticketing to empower artists on the platform.
Protecting Artists in the Age of AI
Recognizing the potential impact of AI on music creation and artist compensation, UMG an TikTok are committed to responsible AI development. They’ll work together to moderate unauthorized AI-generated music and improve artist and songwriter attribution.
A Win-Win for Music Fans and Artists
With UMG’s music library returning to TikTok, fans can once again discover and enjoy music from their favorite artists.This deal positions TikTok as a powerful platform for artist discovery and growth, while ensuring fair compensation for creators.
