Android phones are facing a considerable challenge in keeping pace with the popularity of iPhones, as highlighted in a recent report by Counterpoint.
The December 2023 sales data revealed a dominant performance by iPhones, with all top seven best-sellers belonging to Apple’s lineup, ranging from the iPhone 14 series to the iPhone 15 series. Even the previous-generation iPhone 13 continued to hold its ground.
Throughout 2023, the top 10 smartphones collectively secured a 20% market share, showing a modest increase from the previous year’s 19%. The details of this market share distribution can be explored below.
Despite achieving the status of the best-selling smartphone in 2023 and claiming a 19% share of total iPhone sales, the iPhone 14 fell short of the remarkable performance of its predecessor, the iPhone 13, which held a commanding 28% share in 2022.
Apple’s overall sales remained relatively stagnant in 2023, a point worth noting, especially when contrasted with the declining sales experienced by most Android manufacturers. In Q4 2023, the iPhone 15 series clinched the top three spots, signaling a potential carryover into the next year based on sustained performance.
While Android devices did secure a presence in the list, with three entries from Samsung — namely, the budget-friendly Galaxy A14 5G, Galaxy A14 4G, and Galaxy A04e — they occupied the bottom three positions in the top 10 for December 2023. In stark contrast, iPhones dominated the upper echelons of the list.
This trend suggests a notable preference among users for iPhones when opting for flagship devices. The data underscores a growing skepticism towards flagship Android phones, prompting manufacturers to reassess their strategies to secure a share of the market.
