This year’s first quarter, the most with global smartphone market share are Samsung, Apple, Xiaomi, Transsion, and OPPO.
Consumers had more buying potential at the opening of 2024 and that meant significant growth for brands, indicative of continued recovery from last year.
According to the latest research by Canalys, the smartphone year-over-year growth in the first quarter of 2024 was 11%. The top spot was regained by Samsung with a market share of 20%, followed by Apple with 16% and Xiaomi with 14%. The top five was completed by Transsion and OPPO.
“The worldwide smartphone market started the year on a positive note, marking a significant improvement on the same period last year.”
Canalys Analyst Le Xuan Chiew.
The YoY comparison is shown below.
| Brand | Q1 2024 Market Share | Q1 2023 Market Share |
| Samsung | 20% | 22% |
| Apple | 16% | 21% |
| Xiaomi | 14% | 11% |
| Transsion | 10% | 6% |
| OPPO | 8% | 10% |
**OPPO includes OnePlus
***Xiaomi includes POCO
Despite being the titans in the global smartphone market, both Samsung and Apple showed a decline year over year. Meanwhile, both Xiaomi and Transsion had massive growth in the market share.
For Q1 2024, Samsung’s lead could be attributed to the Galaxy AI and the Galaxy S4 Series while Xiaomi’s momentum was driven by the Redmi A3.
According to Chiew, Xiaomi and Transsion have saturated the entry-level segment with new offerings. Samsung, OPPO, and vivo, on the other hand, are investing heavily in the premium market segment.
AI will now become the center of the smartphone industry this year, thanks to upcoming AI-focused chipsets. Expect to see it in almost every aspect of new phones, more than ever.
So, which brand do you think will take the next quarter?
