Unbox Diaries: Witnessing the Future – MediaTek’s Gen-AI at MWC 2024

MediaTek is pushing the boundaries of mobile AI at MWC 2024, showcasing industry-first advancements in generative AI processing.

These innovations, powered by the flagship Dimensity 9300 SoC with its 7th Gen-AI processor, are paving the way for previously unimaginable smartphone capabilities.

Here’s a breakdown of MediaTek’s groundbreaking achievements:

  • Real-time text-to-image generation: Introducing the world’s first on-device SDXL Turbo, enabling instant creation of high-quality images directly from text prompts.
  • Image-to-video transformation: Witness the first-ever on-device Stable Diffusion Video generation, allowing users to transform images into various animation styles with ease.
  • LoRA Fusion for efficient AI apps: Experience the power of LoRA Fusion, which tackles massive parameter models (up to 33 billion) while drastically reducing storage requirements (by 90%) for generative AI applications.

This revolutionary technology, implemented through MediaTek’s NeuroPilot AI platform (now NeuroPilot Fusion), empowers developers to unleash the full potential of the 7th Gen APU series. Imagine creating personalized animated avatars from your photos in real-time, all on your smartphone!

MediaTek’s on-device AI image generation offers a significant leap forward compared to existing solutions:

  • Instantaneous results: Unlike traditional text-to-image generators that take minutes, MediaTek’s solution delivers results as you type, offering real-time feedback and preview.
  • Simplified user experience: No complex setup is required. Simply type your prompt and watch the AI generate images that adapt to your input.

The secret behind this innovation lies in the powerful Dimensity 9300 SoC. This flagship chipset boasts a new APU architecture with an upgraded generative AI engine, specifically designed for faster and more reliable processing. Additionally, MediaTek leverages the open-source Stable Diffusion XL Turbo model, enabling users to access a vast library of image creation possibilities.

Vince Domingo, the charismatic host of Unbox Diaries, delving into the extraordinary Mediatek GenAI experience.

Witnessing these advancements firsthand, Unbox Diaries described the MediaTek booth as an “amazing experience, the demo was seamless and user-friendly, requiring no setup time. The knowledgeable staff readily answered questions, and the captivating demos provided valuable content for their audience.”

The future looks promising for dynamic image generation on mobile devices, thanks to MediaTek’s pioneering efforts. As smartphone manufacturers integrate the Dimensity 9300’s advanced APU into their devices, users can expect to unleash the full potential of on-device AI image generation in the near future.

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