Threads, Meta’s new social media app, had a strong start when it launched on July 7. The app quickly amassed over 49 million daily active users on Android worldwide. However, that number has since declined significantly to 23.6 million by July 14
Threads: A Promising Start, But Challenges Remain
There are a few possible explanations for this decline. First, Threads is currently unavailable in Europe, which may be limiting its reach. Second, the app lacks some essential features that users are looking for, such as the ability to post longer videos or photos. Finally, Threads may be suffering from some early adopter fatigue.
Despite these challenges, Threads has made some progress in its short lifespan. For example, the app has been able to solve the “empty party problem” that often plagues new social media platforms. Instagram users can easily create a Threads account and bring their existing contacts with them, which has helped to boost the app’s initial user base.
It remains to be seen whether Threads will be able to sustain its momentum and become a major player in the social media landscape. However, the app has certainly made a splash in its early days, and it will be interesting to see how it develops in the months to come.
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